DARE TO BE
Campaign concept development and design aimed at empowering existing and future male dancers, while promoting an all-male summer dance workshop. Sponsored by American Dance Movement.
Campaign Development - Branding - Print - UX/UI
Dare to Be Powerful
Power, strength and energy. These are what society uses to characterize typical male sports, but to dancers this is every day life - so why is dance seen any different for males?
To males of all ages out there who want to dance or who are already dancers, dare to break the stigma; to empower others, to be confident and to be powerful. #daretobepowerful