Enrich the Heritage

The challenge at hand was to create a new visual identity for a multipurpose events and corporate center in Hoi An, Vietnam. The complex includes an exhibition hall for trade shows, conferences and music events, four theatres, an open air event deck, undercover parking, bar and kitchen facilities for potential restaurants and meeting rooms of different sizes.

As a World Heritage Site, Hoi An has a rich history of trade, supported by the river system used to transport goods. This concept aims to honor this history and culture, while introducing something more modern and exciting to the city.

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