The Challenge

After undergoing a name change, Seagreen was looking to upgrade their visual identity. The challenge was to create a new look that was more modern and reflected the company and it’s founder’s vibrant personality.

Maintaining the existing color scheme, the new identity aims to maintain Seagreen’s position within the accounting industry, while transforming it into a more expressive and dynamic brand.

Logo Process

The new logo was the main focus of this project and consisted of a type lockup and logo mark. The type lockup was constructed and customized by using an existing typeface as the skeleton. The logo mark, however, was created from scratch and went through many sketch and digital iterations to create a balanced, yet elegant ‘S’.